Digital Marketing
Browse the latest Digital Marketing and technology news covering Social, Search, Mobile, Display & Advertising, Email, Video, Analytics in the Australian Digital Marketing industry from digital experts on Top4 News.
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Australia as the digital marketing leader.

Australia as the digital marketing leader. | Digital Marketing | Scoop.it

The leader in senior marketing executives is Australia. According to a survey across the Asia pacific region.


For 3 years, Adobe and the Marketing Council aka CMO, have tracked the growth in the use of digital marketing channels in the Asia Pacific. The outcomes of this research were published in the yearly APAC marketing dashboard report.

Top4's insight:

Recent research stated that Australia is a leader in digital marketing, in the Asia pacific area. This provides benefits for future inquiries in the digital marketing section.

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The rise of individual-centric digital marketing - iMediaConnection.com

The rise of individual-centric digital marketing - iMediaConnection.com | Digital Marketing | Scoop.it

Since a couple of months, there has been an increase in activity toward individual-centric digital marketing that has transformed the way marketers reach out to their audiences. It has not been a  long time ago when digital marketing meant hitting "send" on a mass email to customers and potential clients, then all that was necessary was a simple look at click-through rates to determine the ROI for the day. Now, marketers have the ability to  contact known individuals with targeted and personalized marketing communications across multiple devices. The marketing industry owns a great deal of thanks to the major social media platforms such as Facebook, Google, and Twitter for activating this revolutionary shift, the future forecast will probably be continuous shifts in digital medias.


Top4's insight:

some tips on how to successfully remain on top of your competitors when it comes to digital marketing.

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Its been an interesting week in the marketing industry.

Its been an interesting week in the marketing industry. | Digital Marketing | Scoop.it

It's been another well educating week in the always developing world of the digital marketing industry. According to the latest data livestreaming is quickly coming of age, and sending advertisements to mobile devices continues to grow instantly. In this article seven stats are given that really grabbed our attention with one absolute shocker. Could you imagine that there is still a small group of teenagers that are not constantly on their smartphone? What a blast.

Top4's insight:

Digital marketing provides more opportunities than people realize. Instagram for example is about to become one of the most important digital marketing platforms out there in the advertising world. All you need are a few key factors.

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5 Challenges you can expect when you are active in digital marketing.

5 Challenges you can expect when you are active in digital marketing. | Digital Marketing | Scoop.it


There’s a fundamental shift in marketing. Nowadays marketing is playing in business strategies, according to key speakers at the Adobe Digital Marketing Symposium.

The experts were agreeing on the following five challenges that upcoming digital marketing businesses will face during their journey.


The first is The fast-changing technology landscape.

if you think about a few years ago just about 20% of the Australian community had a smartphone. Pinterest was still a Beta and the creators of SnapChat were not even developing.


another challenge is having Multiple devices.

“The challenge and opportunity for each of us is how do we deliver that right digital experience to the right person at the right time,” says Narayen.


For additional information please read the article.

 

Top4's insight:

Having a successful business is an award, but to get successful you must have had problems with at least a few of these challenges. This article will give in-depth information what challenges businesses face in digital marketing, but also perhaps how to avoid these challenges or solve them with more ease.


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The Most In-Demand Digital Marketing Skills

The Most In-Demand Digital Marketing Skills | Digital Marketing | Scoop.it
Career Management - Which digital marketing skills and job titles are highly sought after? And how much do those in-demand positions pay, on average?
Top4's insight:

Digital marketing is a term that has to be defined in separate sectors, but what are the most important sectors in digital marketing?

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